Courageous creative makes people talk. It makes people think. It takes guts. Good branding is not one thing, it is a combination of many things. Public relations, advertising, dynamic design and dynamic, thought provoking messaging coalesce to solidify your brand.
Without proper instruction on when, where and how to use it, a logo can’t take you anywhere.
Ultimately, including public relations at your strategy table helps shape and sharpen your strategy from a brand-messaging standpoint.
Taglines are tools. They should tell your audience what you do. Or, they should set an expectation about the quality of what you do. If your company or product name accomplishes one, your tagline should do the other.