Ultimately, including public relations at your strategy table helps shape and sharpen your strategy from a brand-messaging standpoint.
Crafting mission and vision is a process driven by an exercise. Do not sit down to write either of the two. Instead, invest in the process.
Courageous creative starts with understanding there are only three rules:
Make ‘em look. Make ‘em remember. Make ‘em feel.
Of course you are. Personal brands are the most prolific, yet under utilized tool of any trade. Are you treating your authenticity like a commodity or a tool to be leveraged?